Logo for ‘male centric’ internal communications initiative within a leading internet company.
The scheme allowed loyal staff members to join a special loyalty club run by the company where they could enjoy automotive and motorsport related gifts in exchange for the amount of effort they put into making the business a success.
The name was chosen to reference the idea of happy workers being good ‘fuel’ for a business but also gave a clue as to the nature of the rewards, a clue that was further developed with a special high production value membership card printed on carbon fibre substrate.
n.b. This one of my absolute favourite pieces of logo work as it is a simple concept that communicates the idea clearly through type as image.
Client: under NDA
